How to Choose a Good Title for a Web Page?

Many times people under-estimate the importance of the title of a web page. They just concentrate on the content of the site and think that they can put any title that they like. This is where they are wrong. Title is very much important as search engines first see the title and then the content. A title not relevant to the content and not catchy will have little value. So, how to choose a good title? Here are some tips:

1. Clear: Try to be more clear. Title is just like a headline for a news story. By seeing the title, one must get the clear picture about the whole web page.

2. Catchy: A title must be catchy and tempting. Make sure it is attractive. A catchy title ensures that a searcher is tempted to visit the site.

3. Don't focus on the company name: Most people just use the company name in the title thinking that they can profit from this. This is a misconception. Using the company name is wrong practice. You can use it in the URL. Or if you want to use it in the title, put it at the end, if and only if its in the URL. Eg.

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4. Different title for different pages: Some people use the same title for all the pages. This another wrong practice. Each page is different from the other as contents differ. Title is decided on the basis of the content. So, keeping same title for all the pages may bring the major page high in the ranking, but all other pages have to suffer.

5. Long tail keywords: Use mostly long tail keywords. This way you can target more keywords at at same time. If you see, long tail keywords are the real reason behind the success of a lot of web pages.

So, give a deep though before choosing the title. Don't just go by what is the normal practice these days. Do what is best and right. Do a proper keyword analysis and choose the title using the keywords. And my friends, that is the real SEO.

Change in SEO Techniques in 2011

To start with, there is no set rules and techniques for SEO. Every professional has own method of dealing with the website issues and SEO. A good technique for one may not be as useful for another. But, still there are methods that is followed by most of the professionals and companies, or should I say were being used. The algo change by Google has forced the changes in SEO techniques.

Here are the latest developments in SEO:

1.Link exchange and paid linking has no value now. The links acquired through these methods do not show up in the back-link in Google. So, companies either opt for third party linking or go for one way linking.

2. Role of directory submissions has increased. Most companies put stress on directory submissions to get as many links as possible in a day.

3. Building links has become the priority now. Here is when all the off-page activity comes in picture. Forums, SBM and blog commenting have a vital role to play.

4. Companies now focus on local listing and localized optimization. Getting ranking in local search engine is now more important. Getting back-links from .com site will improve ranking in Google.com, but not in .ca, even if your site is of .ca domain.

5. But the most effected method is SMO. It has become the main part in internet marketing. Although it's not new, but it's importance has surely increased. People now concentrate more on social media and how to popularize site on Facebook, Twitter, LinkedIn, etc. This has happened because the focus is now on increasing visits, and ranking will increase automatically.

7. There is another method that is being readily used. That is Video optimization. Here, some videos relating to the site or business is uploaded to promote it and get comments.

6. Coming to on-page, originality in content and keyword density in more important. Meta description is not that important. If you don't put a description also, even then your site may rank well, if your title and page content is good, original and relevant.

Overall, the role of SEO has become more important. The discussion was there that SEO has a fading future. But the latest updates have stopped such voices. This development is a step towards the concept that SEO helps in increasing sale.