On-page vs. Off-page

SEO is the technique of increasing the popularity of a website. If you want your website to be visited by many visitors, you need to highly optimize it. The optimization comprises of both- On page and Off-page. On page concentrates on your own website’s content and Off page works to increase its visibility on other sites.

Many companies (even SEO companies) believe that on page is more important and off page doesn’t really affect the popularity. There is a debate on this going on everywhere. No-one knows what is the truth- which one is more important?
The possible answer could be that nothing can be done alone by a single technique. A combination of one or more is required. It is true that search engines crawl a website and give rank in the search result depending on its content and description. Better the website appears, higher would be the rank. But, that is not all. To get a higher rank, you need to have high inbound links. If you have many outbound links, but no inbound links, it would mean that your website isn’t quite good enough and you would not get a good rank.

It's basically the effort of the specialists- both on page and off page, that a website gets more visitors. A link to your site would increase the visibility and the content on the site would increase the traffic. A good content, if not optimized, would mean nothing. The same way, bad content won't keep visitors interested and they will immediately bounce to the other site. Bounce rate will be high and rank will go down.

Seeing the importance of off-page, many SEO companies have now come up with a separate off-page specialist department and this is going to be an increasing trend in the SEO business.

Think before you try any SEO service...don't do guess work!

The main purpose of creating a website is to get popularity. Internet is the medium through which one can reach large number of people. To take your business to people around the world, you need great plan and thinking.

There a lot of SEO companies and professionals who offer these services to take the website to number 1 position. Proposals are made and customers accept them without even thinking what would they get.

Before trying out any SEO service, one should first think what actually is required. A proper plan must be there. No guess work would do, as is generally done today. How your website should look like is the big thing.

Being a SEO professional, I know that many SEO companies are doing just a guess work. They don't really have a plan and just make promises to their customers. Not only the companies, but also the customers don't have any idea about what is needed. They don't know even 1% about SEO services and benefits. They leave everything on SEO companies.

This won't help. A proper plan should be made. A proper analysis should be done before starting the process. Unless and until you know what is required, you can't achieve the goal.