Change in SEO Techniques in 2011

To start with, there is no set rules and techniques for SEO. Every professional has own method of dealing with the website issues and SEO. A good technique for one may not be as useful for another. But, still there are methods that is followed by most of the professionals and companies, or should I say were being used. The algo change by Google has forced the changes in SEO techniques.

Here are the latest developments in SEO:

1.Link exchange and paid linking has no value now. The links acquired through these methods do not show up in the back-link in Google. So, companies either opt for third party linking or go for one way linking.

2. Role of directory submissions has increased. Most companies put stress on directory submissions to get as many links as possible in a day.

3. Building links has become the priority now. Here is when all the off-page activity comes in picture. Forums, SBM and blog commenting have a vital role to play.

4. Companies now focus on local listing and localized optimization. Getting ranking in local search engine is now more important. Getting back-links from .com site will improve ranking in Google.com, but not in .ca, even if your site is of .ca domain.

5. But the most effected method is SMO. It has become the main part in internet marketing. Although it's not new, but it's importance has surely increased. People now concentrate more on social media and how to popularize site on Facebook, Twitter, LinkedIn, etc. This has happened because the focus is now on increasing visits, and ranking will increase automatically.

7. There is another method that is being readily used. That is Video optimization. Here, some videos relating to the site or business is uploaded to promote it and get comments.

6. Coming to on-page, originality in content and keyword density in more important. Meta description is not that important. If you don't put a description also, even then your site may rank well, if your title and page content is good, original and relevant.

Overall, the role of SEO has become more important. The discussion was there that SEO has a fading future. But the latest updates have stopped such voices. This development is a step towards the concept that SEO helps in increasing sale.

New developments by Google - A challenge for SEO.

Everyday, challenges for SEO are increasing, Google has come up with some new developments.

First 'Google Instant' was developed. This gives users various keyword options related to the keyword typed in the search box. This has to be kept in mind while doing keyword analysis and thinking has to be like a general user, which actually should be the approach.

Recently, Google came up with a new algorithm which now will rank all copied content sites very low. But, this is actually a good thing. A perfect and permanent solution has still not been found. It is expected that this new algorithm will identify the 'Content Farms'. So, all those who copy contents from other sites, now you need to be more creative and original.

Though the task has become tougher for SEO, but this will only improve it. And, after all, change is the actual nature of technology. New technique developed today may become obsolete tomorrow. So, Google is only making you ready for that.